About Us

Our story began in 2016 in a small store in the middle of nowhere. With only one desk and next to no free time, our brand was born. Our passion for unique design and collaboration brought our vision, and products, to life.

 

Our products bring together the finest materials and stunning design to create something very special. We believe in quality, care, and creating unique products that everyone can enjoy. Colorful, creative, and inspired by what we see everyday, each product represents what we love about the world we live in. We hope they’ll inspire you too.

We are the importer of High-Quality Products. These Product has been very closely chosen after hours of research work from our research department to ensure quality and excellence. The two things we focused since day 1 were:
1) Quality
2) Uniqueness
100% 5-star rating is the justification of our quality and happy-to-go customer long list. What began as a single store startup in Faisalabad is now easily Pakistan’s most iconic fast fashion retail force.

Indeed the brand was established by Founder and Chief Executive Officer Malik Adnan Saeed in 2012 with a vision to revive the ancient craft of the handloom, reinterpreting it within a more contemporary and fashion focused context, to suit the high street. This ethos is now manifest within all of Chenab’s designs and brands. From fast fashion for men, women and children, to accessories and a home line, Chenab’s products are instantly recognizable and sought after for their distinct global ethnic inspiration.